The good folks at Ralph Lauren have been very excited over their new commercial for Polo. It's a remake on an old theme of theirs, a beautiful young man enjoys his wealth by yachting, horseback riding and looking like a douche. As distasteful as defining myself by material possessions is, I can't help but think, 'I wonder if the Kennedy's wear Polo?'
So to distance myself from the consumeristic mind games that Ralph Lauren's playing, I've embraced the counter culture the best way I know how; by purchasing a pair of Levi jeans and getting my granpa to recite Walt Whitman. Watch: